South Bank Corporation is the development and management authority of Brisbane’s most iconic riverfront destination. Responsible for the day to day management of the precinct and their marketing and promotion programs, the corporation continually looks for innovative ways to provide patrons with useful information around the precinct. Having seen the rise of digital communications, South Bank was keen to explore different platforms for providing information to their patrons. In their consideration there were several factors to be incorporated including, but not limited to, wayfinding, advertising messages and visitor information.
CV Media & Signage were engaged by South Bank Corporation to provide a progressive visual solution for their carpark. The digital pylon solution provided includes an LED screen, LCD screen and static lettering across the top of the weather proof casing. Situated at the entry and exit of the car park, the pylons provide flexibility in message delivery opportunities. The team also delivered internal LED signage, providing digital wayfinding throughout the underground car park. The illuminated LED provides bright, visual signage that draws attention and delivers important wayfinding messages and payment information.
Managed via a cloud based content management system, the digital pylon and LED wayfinding signage can be easily updated in real time. The digital pylon can be utilised for marketing precinct events, retailers and promotions with ability to display animated, video and art work across the LCD screens. South Bank Corporation can also digitally manage the content in accordance with parking conditions and utilise them for traffic management purposes during peak periods.