Red Rooster, has been operating in Australia for 40 years and has over 360 restaurants nationwide. CV Media & Signage have been working closely with Red Rooster for a number of years in the delivery of the external brand signage and internal progression to digital menu boards. The team has delivered the signs for over 150 stores nationwide and has been on hand for the critical points of the Red Rooster brand evolution including the installations in new stores and upgrades to existing stores.
Signage – our team manufactured and delivered the external building fascia and various pylon signs. For optimum recognition and maximum impact, the signs were built to include LED illumination. Due to the varying nature of the sites and store specs, the team conducted comprehensive on-site audits and all signage was customised to fit the buildings with the inclusions of pylon signage for selected sites. As the branding has changed and evolved, the team has worked with Red Rooster to ensure all signage fully complies with brands rigorous style guides.
Media – CV Media & Signage integrated digital technologies into Red Roosters menu boards to deliver flexibility in their presentation options. Employing a range of initiatives to grow sales, increase brand relevancy and build customer advocacy, digital menu boards were a key enabler for Red Rooster to successfully execute these initiatives and engage their customers. Digital menu boards fit the nature of the quick service restaurant due to their ability to adapt and trade across all times of the day including breakfast, lunch and dinner and the transitional periods in between.